ArMA Launches Campaign to Reclaim Healthcare From Politics and Bureaucratic Red Tape
In collaboration with the American Medical Association, ArMA hopes to strengthen the bond between Arizona's physicians and patients through "Your Care is at Our Core," a national publicity campaign.
PHOENIX, Arizona — The Arizona Medical Association is proud to launch the "Your Care is at Our Core" campaign in partnership with the American Medical Association. This campaign highlights physicians' tireless dedication to providing high-quality patient care despite the healthcare system's barriers. In so doing, it hopes to strengthen the bond between physicians and patients, who face many of the same challenges in navigating healthcare.
Over the past few years, physicians have faced growing reputational challenges ignited by partisan battles over healthcare, including the COVID-19 pandemic, science and evidence-based care, administrative burdens imposed by insurers, and the prevalence of mis- and disinformation. These factors have distracted from what matters most — the compassionate and essential care Arizona physicians provide for their patients.
"The corporatization and politicization of medicine have driven a wedge between physicians and their patients," stated
ArMA President Nadeem Kazi, MD, AGAF. "However, we must unite. Both physicians and patients are growing increasingly frustrated by the barriers to high-quality and comprehensive care. It is time for us to direct our shared frustrations towards collaboratively developing solutions."
The data speaks for itself — nearly all Arizonans believe that it is important for physicians to be involved in their diagnosis and treatment, and nationally, 79% of patients agree that red tape bureaucracy makes it harder for physicians to provide the best care to patients.
Physicians are often pulled away from direct patient care by the growing demands of administrative tasks, insurance complexities, and systemic pressures. Yet, despite these burdens, they remain steadfast in their mission to provide compassionate, high-quality care.
Physicians understand that time spent listening to and treating patients is essential to providing the care they deserve. Healthcare is a vulnerable space for patients, and establishing a meaningful relationship is necessary to build trust and provide the most effective care and treatment. Unfortunately, decisions made by third parties in healthcare, like insurance companies and others, are dramatically limiting the time physicians can spend with patients.
"Insurers' red-tape and delayed processes are primary drivers of physician burnout, healthcare inefficiencies, and most critically, poor health outcomes for patients," shared
ArMA CEO Libby De Bie, CAE. "That's why ArMA is leading efforts to reform commercial medical insurance and increase transparency. Through targeted legislation and awareness, we hope to make Arizona the best place to practice medicine and receive care."
The "Your Care is at Our Core" campaign not only highlights the clinical expertise of physicians but also celebrates the resilience and humanity required of them to navigate a healthcare system that, at times, hinders the very care they strive to deliver. As we advocate for solutions to mend the healthcare system's broken parts, the physician community is reassuring patients: your care is at our core.
